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The Corporate Battle For the Cable News Network Reveals The Extent to Which Flawed US Media Has Become.

Late Thursday, amid swirling speculation concerning a shooting at Brown University, the network's Kaitlan Collins took to social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

Although the network is hardly a flawless news source, her statement resonated for numerous observers. It remains one of the organizations where there exists reality-based and generally reliable reporting – notably during breaking news situations like the one unfolding in the vicinity of a New Hampshire storage facility.

A Vulnerable Position During a High-Stakes Battle

Yet CNN, now 45 years old, finds itself in a uncertain position as two huge media corporations vie for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has been drawn into a high-risk game of mergers and acquisitions, rather than as a question of what serves the information-seeking public.

“This is yet another example of the deep structural problems with origins in decades of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.

The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.

“It is often framed as a corporate drama with key players as the central actors, but there is hardly any discussion of the public interest,” Pickard explained.

The Complicating Factor: Political Influence

This situation is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his primary “fake news” foe.

Remember the chants of “CNN sucks!” at his rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will insulate him from negative coverage and examination. That is part of why he seems to favor Paramount Skydance, which has made a hostile bid.

There is a basis to like that company more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, parent of CBS News, also recently appointed the right-leaning Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that storied news network.

A Future of More Uncertainty

Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. This might be a relief to many at the network, but it’s hardly a guarantee of stability. That setup could pave the way for CNN for another sale. It never ends.

In the view of Timothy Wu, a great deal of this is against the law, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should disallow both deals.

“Both acquisition attempts would be bad for the country, and both should be opposed by the government,” Wu stated.

The Core Issue and a Way Ahead

Whatever happens with this particular battle, the larger issue persists.

“The present media landscape is a profoundly system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can fix it.

Is this likely in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Overhaul is a distant prospect now, but that should not imply it will be impossible forever.

Policies that strengthen independent news organizations, bolster local journalism, finance public media, and outlaw the concentration of media power in too few hands are achievable – they are necessary for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pieces in the latest corporate chess match.

Written by

Linda Leach

Digital marketing specialist with over 10 years of experience, passionate about helping businesses thrive online.

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